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Press
Freya is a women's wellness brand based in Los Angeles. Our flagship product is a 2-in-1 premium razor and personal vibrator — one discreet, beautifully designed tool that does two things most brands won't put in the same sentence.
The story is simple: grooming and pleasure are both part of self-care. We built a product that reflects that without shame, without apology, and with genuine engineering quality.
In the news
Freya launches on UrbanOutfitters.com — October 2023
Freya's flagship product, the Vee, became available on UrbanOutfitters.com in October 2023 — joining Urban Outfitters' curated range of sex-positive lifestyle and wellness products. The launch marked Freya's first major retail distribution partnership, bringing the product to Urban Outfitters' audience of self-expressive young women.
"We are ecstatic to introduce our beloved Vee to Urban Outfitters' discerning customers. Vee is not just about grooming but also about embracing self-pleasure without guilt or shame."
Brand launch — March 2022
Freya launched publicly in March 2022 with the introduction of its first product: a subscription-based premium safety razor and vibrator in one discreet device, available in three colorways (Peachy, Breezy, Royal). The launch was led by a female team with backgrounds spanning CPG, product design, and branding, with a founding mission to put self-love choice directly in women's hands.
The product was developed over nearly two years with input from focus groups of real women across diverse backgrounds. At launch, the starter kit was priced at $49.99 and the 4-pack blade refill subscription at $11.00.
About Freya
Freya is a self-love brand based in Los Angeles, CA. We make one product that bridges the gap between everyday grooming and personal wellness — the only premium razor and vibrator built as a single, beautifully designed system. Sold direct at hifreya.com, on subscription for blade refills via Recharge, and at Urban Outfitters.
Media contact
For press inquiries, interview requests, product samples, and brand assets:
We respond to press inquiries within 1 business day.