Greater Los Angeles, CA (March 17th, 2022)
A female-led startup that includes a diverse team with decades of experience in the CPG, product design and branding spaces are making it their mission to bring choice to every woman in every household. Freya is a brand committed to inspiring a rich, kaleidoscopic sisterhood because we believe that diversity isn’t binary and neither is choice.
In celebration of self-love, Freya introduces a game-changing product – a subscription-based premium safety razor system and vibrator in one unique, discreet product. Available in three colors – Peachy, Breezy and Royal – there’s a hue for every woman, every mood and with a simple twist and click you can quickly and safely go from shaving off a little hair, to shaving off a little stress. After almost two years of product development and focus groups with real women from different background who have been consistently surprised and delighted by our product, Freya is ready to say hello to the world.
But, just like our brand’s namesake, Freya is much more than just an innovation. Our vision is “to make owning choices in self-love a daily experience for every woman.” With that in mind, we intend to do much more than just join the movement in support of body-positivity and the rally to normalize masturbation – we want to put choice in every woman’s hand, and become a platform for women from all corners of life and all points-of-view.
Product Availability and Specs
Available on our website, hifreya.com, the starter kit is priced at $49.99 and the 4-pack blade subscription starts at $9.99 and can easily pick shipment frequency, so you can choose just how much or how little to shave.
The starter kit includes the razor-vibrator combination vibrating handle in your choice of 3 colors, a just-as-colorful wall-mounted hanger that attaches to your shower wall, 2 refill razor cartridges and a USB charging cable.
Full product specs:
- Premium phthalate-free, premium body-safe grade soft silicone – you can see and feel the quality
- Clip in-out hidden power button for safety and discretion
- 6 unique vibration settings
- Fully IPX6 water-resistant to enjoy in the bath and shower
- Ultra-hygienic and easy to clean
- Rechargeable lithium-ion battery for up to 2 hours of continuous fun
- “Curvonomically-designed” for better surface area touch and stimulation
- 5 sharp stainless steel safety blades with enough space in between for a close, smooth and clog-free shave, with just the right amount of skin lubricating strip in the razor head
- Replaceable razor cartridges means less waste than disposable razors – the environment and your skin will thank you
About Freya
Freya is a female-led startup that puts self-love choice directly in your hands. Our vision is “to make owning a choice in self love a daily experience for every woman.” Freya’s first innovative cross-segment product System Razor & Vibrator is taking head on traditionally shamed sexual wellness category and, instead, presents them in the light of day, without apologies. At its core, Freya is hell-bent on cultivating a woman’s sense of self-love as a woman’s choices do not depend on the permission of others.