Estrid is a well-made, affordable women's subscription razor that does one thing: shave cleanly. Freya's Vee kit ($49.99) is a 2-in-1 premium razor and personal massager that costs more upfront but bundles two products in one. If you just want a great razor, Estrid is a strong, simple choice. If you want a quality razor plus intimacy benefits without buying two separate products, Freya earns its price.
Both Freya and Estrid are subscription razor brands built specifically for women's bodies — not afterthoughts tacked onto men's lines. Both offer sharp, moisturizing blades with flexible pivoting heads. But they're aimed at different buyers, and the differences go beyond price.
At a Glance: Freya vs Estrid
| Feature | Freya Vee | Estrid |
|---|---|---|
| Starter price | $49.99 | ~$9 (handle + 1 blade) |
| Blade refill price | $9.99 / 4-pack | ~$14 / 4-pack |
| Blades | 6-blade, pivoting | 6-blade, pivoting |
| Handle material | Weighted metal + silicone | ABS plastic, matte finish |
| Moisturizing strip | Yes | Yes (vegan) |
| 2-in-1 function | Yes — personal massager | No |
| Subscription model | Yes | Yes |
| Cruelty-free / vegan | Yes | Yes |
| Made for pubic area | Yes | Yes (with care) |
| Available in UK/EU | No (US only currently) | Yes |
Estrid: What It Gets Right
Estrid has built a genuinely impressive product for what it is: a clean, thoughtfully designed women's razor at an accessible price. The handle is lightweight, ergonomically shaped, and comes in attractive colors. The 6-blade cartridges have a good pivoting head and a moisturizing strip that holds up for several shaves.
The brand's subscription model is flexible, and refill pricing is competitive — roughly what you'd pay for mid-tier drugstore cartridges, but with better quality and a direct-to-door experience.
Estrid's strengths:
- Low barrier to entry (handles are nearly free)
- Well-distributed in Europe; available via direct order
- Solid 6-blade cartridge quality
- Strong sustainability positioning (recyclable packaging)
- Straightforward — does exactly what it says
Estrid's honest limitations:
- Plastic handle lacks weight and grip in wet conditions
- Blade refills aren't the cheapest option — drugstore generics can undercut on price
- No secondary function; you're paying purely for a razor
- US availability is limited compared to UK/EU
Freya: What It Gets Right
Freya's Vee kit is a weighted metal-and-silicone handle paired with 6-blade cartridges — but the handle has a secondary function as a personal massager. The razor performs legitimately well: the pivoting head tracks body contours, the blade geometry is designed for sensitive skin, and the blade refills at $9.99 for a 4-pack are priced lower than Estrid's per-cartridge cost.
The 2-in-1 design is the differentiator. For buyers who would otherwise purchase a quality razor and a personal massager separately, Freya bundles both into one discreet product. That changes the value equation significantly.
Freya's strengths:
- Genuine 2-in-1: razor + personal massager in a single, discreet handle
- Blade refills ($9.99/4-pack) cost less per cartridge than Estrid
- Weighted handle with better wet-grip than plastic alternatives
- 6-blade cartridges designed for sensitive skin and curves
- One subscription covers both product needs
Freya's honest limitations:
- $49.99 starter kit is a real upfront cost — Estrid's handle is much cheaper to try
- The 2-in-1 concept requires comfort with a product that serves two purposes
- US-focused brand; international shipping not currently standard
- Newer brand = smaller review base than Estrid's established community
Blade Refill Cost: The Long Math
This matters more than the starter price for most buyers.
Estrid refill cartridges typically run about $3.50 per blade in a 4-pack. Freya's refills are $9.99 for a 4-pack — about $2.50 per blade. If you shave regularly and cycle through blades every 1–2 weeks, that gap adds up over a year. On refills alone, Freya is actually the more economical ongoing choice.
The Estrid handle is cheaper to try. But once you're past the handle purchase, Freya costs less to maintain — and that's before accounting for the fact that it replaces a second product entirely.
Who Should Choose Estrid
- You want a simple, no-frills quality razor subscription
- You're in the UK or EU where Estrid has strong distribution
- You want to spend as little as possible to try a women's subscription razor
- You already own a personal massager and have no interest in a 2-in-1
- You prioritize a large, established brand community and review base
Who Should Choose Freya
- You'd buy a quality razor and a personal massager anyway — and want one discreet product
- You're tired of paying $3.50+ per blade on other subscriptions
- You want a razor with a weighted, grippy handle that performs well on curves and the bikini area
- You prefer products designed specifically for women's full-body use, including sensitive areas
- You value a brand with transparent ingredient and materials disclosure
If you're deciding purely on razor merit: both are good. Estrid is the safe, proven pick if you want a simple subscription razor. Freya is the better deal over time if the 2-in-1 design fits how you live.
For more on how different women's razors perform specifically on sensitive skin and the bikini area, see our best razors for women roundup.
Frequently Asked Questions
Is Freya actually a good razor, or is the vibrator the main product?
The razor is legitimately good — 6 blades, pivoting head, moisturizing strip, weighted handle for control. It's not a gimmick wrapped around a razor brand. The vibrator function is built into the same handle, so you get both without compromise on either.
How do Freya and Estrid blade refills compare in price?
Freya refills are $9.99 for a 4-pack ($2.50 per blade). Estrid refills run roughly $14 for a 4-pack ($3.50 per blade). Over the course of a year of regular shaving, Freya's ongoing cost is lower.
Can you use both Freya and Estrid on the pubic area?
Yes, with appropriate technique. Both have pivoting heads that reduce drag, and both work with short strokes and light pressure in the bikini zone. See our guide to razor bumps and bikini area shaving for technique that helps with both.
Does Estrid ship to the US?
Estrid's primary market is the UK and EU. US availability is limited. Freya ships directly in the US.
The Bottom Line
Estrid and Freya aren't direct competitors in the way two plain razors would be. Estrid is a strong, well-priced subscription razor — full stop. Freya is a razor plus a personal massager in one handle, with lower per-blade refill costs over time.
If you're purely choosing a razor, you can't go badly wrong with either. But if you'd be buying both a quality razor and a personal massager anyway, Freya's $49.99 starter kit starts to look like a straightforward value proposition — not a premium splurge.
Explore the Freya Vee starter kit if you want to see the specs and decide for yourself.